Spiniella appointed Business Development Director at Cooper Tire Europe

Friday 20 November 2015

Cooper Tire Europe today announced the appointment of Mirco Spiniella as Business Development Director. Spiniella possesses extensive experience in the tyre industry, and in his new role, he will be responsible for the implementation of Cooper’s sales and marketing strategy, with a focus on business intelligence and key account management in the German, Swiss, Spanish and French markets. He will report to Sylvain Borré, General Manager European Subsidiaries.
An Italian national, Spiniella is also fluent in English and German. He holds a degree in Management Engineering from the University of Bologna and has 15 years’ experience in the automotive industry with companies such as Saab before joining Marangoni in an international sales role and, most recently, working as Sales and Marketing Director at a leading Italian tyre distributor.
Derek Carruthers, Sales and Marketing Director, Cooper Tire Europe, commented, “We are delighted to have Mirco joining us. He brings to the company a wealth of experience from previous positions held in the industry, and adds to our management team. His valuable industry insights will benefit us across the key countries he will operate in, namely Germany, Switzerland, Spain and France.”